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Website Strategy Audit

A focused review that shows what’s working on your website, what’s creating friction or confusion, and how to improve clarity, structure, and conversion.

Website setup on laptop

If your website feels confusing, outdated, or isn’t converting visitors into inquiries or sales, this review provides a clear and straightforward assessment of what’s happening.

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We walk through your site structure, messaging, user flow, calls to action, and how visitors move through your pages. You’ll get a simple action plan with the highest impact fixes so your website supports your business instead of working against it.

“Content precedes design. Design in the absence of content is not design, it’s decoration.” ~ Jeffrey Zeldman

What It Is
A practical, strategy focused review of your website and user experience. I evaluate how visitors find your site, how easily they understand your offer, and where they get confused or drop off. You’ll receive a written breakdown of what’s working, what’s missing, and what to adjust so your website supports clarity, trust, and conversion.

What You’ll Receive

  • Full walkthrough and evaluation of your current website

  • A written Website Strategy Report

  • A breakdown of what’s working, what’s outdated, and what’s causing confusion

  • A list of recommended improvements across messaging, structure, layout, and flow

  • A clear next-step action plan

  • An optional forty-five-minute review call to walk through your results

What We Review

  • Homepage clarity and first impression

  • User flow and how easily customers can find what they need

  • Messaging and whether it explains your offer clearly

  • Navigation, layout, and structure

  • Brand consistency, spacing, readability, and visuals

  • Service page effectiveness

  • Calls to action and conversion points

  • Mobile experience

  • Basic SEO elements and technical issues that impact usability

Why It Matters

Your website is often the first place customers go to understand what you do.

If the message is unclear or the layout is confusing, people click away quickly.

This audit gives you a clear, straightforward plan to improve the overall experience, strengthen your messaging, and make your site more effective without needing a full rebuild.

Ideal For

  • Businesses that know their website feels off but aren’t sure why

  • Owners who want a clear list of updates before investing in a redesign

  • Anyone planning a refresh and wanting direction first

  • Service-based businesses, local professionals, coaches, or small shops

Website Strategy Audit
Price: $247
Includes a full website strategy review, written report, identified gaps and friction points, a clear action plan, and a review call.

What Happens Next

Once you complete the review, you’ll know exactly where your website is causing confusion or drop off and which changes will make the biggest difference. Whether you focus on improving clarity, page flow, or calls to action, you’ll move forward with a clear plan instead of guessing.

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